# PRIVACY POLICY
**Last Updated: September 15, 2026**
Mercado E-commerce Treinamento e Consultoria Ltda. (“Mercado E-commerce,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our websites, purchasing our products, accessing our digital content, or interacting with our services.
This Privacy Policy explains how we may collect, use, disclose, store, and protect personal information when you interact with our websites, sales pages, checkout pages, courses, eBooks, books, training programs, digital tools, advertisements, and related services.
By using our websites or services, you acknowledge the practices described in this Privacy Policy.
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## 1. COMPANY INFORMATION
The entity responsible for the practices described in this Privacy Policy is:
**Mercado E-commerce Treinamento e Consultoria Ltda.**
CNPJ: 24.732.602/0001-00
Rua Pernambuco, 1389 – Suite 1409
Belo Horizonte, Minas Gerais
Brazil
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## 2. SCOPE OF THIS PRIVACY POLICY
This Privacy Policy applies to personal information collected through our websites, sales pages, landing pages, checkout processes, online courses, digital products, customer support channels, forms, advertisements, and other services operated by or on behalf of Mercado E-commerce.
This Privacy Policy does not necessarily apply to independent third-party websites, platforms, or services that maintain their own privacy policies.
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## 3. PERSONAL INFORMATION WE MAY COLLECT
Depending on how you interact with us, we may collect the following categories of information:
### A. Identification and Contact Information
This may include:
* Name;
* Email address;
* Telephone or mobile number;
* Billing address;
* Shipping address;
* Country, state, city, and ZIP/postal code;
* Information you voluntarily provide through forms or customer support.
### B. Purchase and Transaction Information
When you purchase one of our products or services, we may receive information such as:
* Products purchased;
* Order number;
* Purchase date;
* Transaction status;
* Amount paid;
* Currency;
* Refund or cancellation information;
* Payment method category;
* Billing and shipping information.
Payment information may be processed directly by third-party payment processors.
We generally do not need to directly store complete credit card numbers when payments are processed by independent payment providers.
### C. Account and Course Information
If you create an account or access one of our digital platforms, we may collect information such as:
* Username;
* Account identifier;
* Courses or products purchased;
* Login history;
* Content accessed;
* Course progress;
* Access dates;
* Account preferences.
### D. Internet and Device Information
When you visit our websites or use our digital services, certain information may be collected automatically, including:
* IP address;
* Browser type;
* Device type;
* Operating system;
* Language;
* Approximate location derived from IP address;
* Pages visited;
* Links clicked;
* Date and time of access;
* Referring website;
* Session information;
* Advertising identifiers;
* Cookie and similar technology identifiers.
### E. Marketing and Advertising Information
We may collect information about how you interact with our advertisements and marketing campaigns, such as:
* Advertisements viewed or clicked;
* Landing pages visited;
* Campaign source;
* Conversion information;
* Email engagement;
* Marketing preferences;
* Website interactions.
### F. Communications
If you communicate with us, we may retain information contained in those communications, including customer support requests, questions, feedback, complaints, refund requests, and other correspondence.
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## 4. HOW WE COLLECT INFORMATION
We may collect personal information:
* Directly from you;
* When you complete a form;
* When you purchase a product;
* When you register for a course or training;
* When you download an eBook or other material;
* When you subscribe to receive communications;
* When you contact customer support;
* Automatically through cookies and similar technologies;
* Through advertising and analytics technologies;
* From payment processors and service providers;
* From platforms that help us operate our business;
* From advertising platforms when permitted by their terms and applicable law.
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## 5. HOW WE USE PERSONAL INFORMATION
We may use personal information for legitimate business purposes, including to:
### Provide Products and Services
We may use information to:
* Process purchases;
* Confirm orders;
* Deliver digital products;
* Send download links;
* Provide access to courses and membership areas;
* Ship physical products when applicable;
* Maintain customer accounts;
* Provide customer support.
### Communicate With You
We may use your information to send:
* Purchase confirmations;
* Receipts;
* Access instructions;
* Product updates;
* Customer service responses;
* Security notices;
* Administrative communications.
### Marketing and Advertising
Subject to applicable law and your available choices, we may use information to:
* Send promotional emails;
* Present advertisements;
* Measure advertising performance;
* Create advertising audiences;
* Measure conversions;
* Personalize marketing;
* Understand which campaigns generate purchases or registrations.
### Improve Our Business
We may use information to:
* Analyze website traffic;
* Understand customer behavior;
* Improve products and services;
* Test sales pages;
* Improve advertising campaigns;
* Diagnose technical problems;
* Conduct statistical analysis;
* Develop new products and services.
### Security and Fraud Prevention
We may process information to:
* Detect fraudulent transactions;
* Prevent unauthorized account access;
* Protect our websites and systems;
* Investigate suspicious activity;
* Enforce our Terms of Use.
### Legal Compliance
We may use or retain information when reasonably necessary to comply with:
* Applicable laws;
* Tax and accounting requirements;
* Court orders;
* Government requests;
* Legal proceedings;
* Regulatory obligations;
* Enforcement of contractual rights.
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## 6. COOKIES AND SIMILAR TECHNOLOGIES
Our websites may use cookies, pixels, tags, scripts, local storage, and similar technologies.
These technologies may be used to:
* Keep websites functioning properly;
* Remember user preferences;
* Understand website traffic;
* Analyze visitor behavior;
* Measure conversions;
* Improve marketing campaigns;
* Deliver and measure advertising;
* Identify returning visitors.
Some cookies may be placed by third-party service providers.
Depending on your location and applicable law, you may have the ability to accept, reject, limit, or manage certain cookies and tracking technologies.
You may also configure your browser to block or delete cookies. However, disabling certain cookies may affect the functionality of our websites.
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## 7. ANALYTICS AND ADVERTISING
We may use third-party analytics and advertising services to understand how visitors interact with our websites and to measure the effectiveness of our advertising.
These technologies may collect information about your browser, device, IP address, pages viewed, interactions, purchases, and other online activity.
Depending on the technologies implemented on a particular website, these providers may include advertising platforms, analytics providers, social media platforms, and conversion measurement services.
Information collected through these technologies may be used to measure advertising campaigns, attribute conversions, create audiences, limit repeated advertising, and deliver advertising that may be more relevant to users.
Where required by applicable law, we will provide appropriate choices regarding advertising cookies and similar technologies.
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## 8. EMAIL MARKETING
If you subscribe to our communications, register for certain content, or otherwise provide appropriate authorization, we may send you promotional emails regarding products, courses, events, special offers, educational content, and other Mercado E-commerce communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the applicable promotional email or through another method we make available.
Unsubscribing from promotional communications does not necessarily prevent us from sending transactional or service-related communications, such as purchase confirmations, receipts, product access information, security notices, or responses to customer service requests.
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## 9. SMS, WHATSAPP, AND OTHER COMMUNICATION CHANNELS
When you voluntarily provide your telephone number and where permitted by applicable law, we may communicate with you through telephone, SMS, WhatsApp, or similar messaging services.
Marketing communications through these channels will be sent subject to applicable consent and communications requirements.
Where an opt-out mechanism is required, users may use the method provided in the applicable communication to stop receiving promotional messages.
Transactional or customer-service communications may still be sent where appropriate and permitted by law.
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## 10. HOW WE MAY DISCLOSE PERSONAL INFORMATION
We may disclose personal information to service providers and other third parties that help us operate our business.
These may include:
* Payment processors;
* E-commerce platforms;
* Checkout providers;
* Website hosting providers;
* Email marketing providers;
* Customer relationship management systems;
* Course and membership platforms;
* Cloud storage providers;
* Customer support providers;
* Shipping and logistics providers;
* Analytics providers;
* Advertising platforms;
* Fraud prevention services;
* Professional advisors;
* Technology providers.
These providers may process personal information as necessary to perform services for us or according to their own applicable privacy terms and legal obligations.
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## 11. SALE OR SHARING OF PERSONAL INFORMATION
Mercado E-commerce does not sell personal information for money in the traditional sense.
However, certain privacy laws may define “sale,” “sharing,” or similar concepts broadly enough to include some disclosures of personal information to advertising or analytics partners for targeted or cross-context behavioral advertising.
Where applicable law treats our use of advertising technologies as a “sale” or “sharing” of personal information, eligible consumers may have the right to opt out.
Where required, we will provide an appropriate mechanism for exercising such rights.
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## 12. THIRD-PARTY PAYMENT PROCESSORS
Purchases may be processed through independent third-party payment providers.
These providers may collect information necessary to process transactions, including payment card information, billing information, fraud-prevention information, and other transaction-related data.
Their collection and processing of information are also governed by their respective privacy policies and terms.
Mercado E-commerce does not control all privacy practices of independent payment providers.
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## 13. THIRD-PARTY LINKS AND SERVICES
Our websites may contain links to third-party websites or integrate with external platforms and services.
These third parties may have their own privacy policies and data practices.
We encourage you to review the privacy policies of third-party services before providing personal information to them.
We are not responsible for the independent privacy practices of third-party websites or services that we do not control.
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## 14. INTERNATIONAL DATA TRANSFERS
Mercado E-commerce is headquartered in Brazil and may provide products and services to customers in the United States and other countries.
Your personal information may therefore be processed or stored in Brazil, the United States, or other jurisdictions where our service providers operate.
Privacy and data protection laws may differ between countries.
Where required by applicable law, we will use appropriate mechanisms or safeguards for international transfers of personal information.
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## 15. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:
* Provide purchased products and services;
* Maintain customer accounts;
* Fulfill contractual obligations;
* Maintain transaction and accounting records;
* Resolve disputes;
* Prevent fraud;
* Enforce agreements;
* Comply with legal, tax, regulatory, and accounting requirements.
Retention periods may vary depending on the category of information, the nature of our relationship with you, and applicable legal requirements.
When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.
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## 16. DATA SECURITY
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, network, database, electronic transmission, or storage system can be guaranteed to be completely secure.
You are also responsible for protecting passwords, login credentials, and devices used to access our services.
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## 17. DATA BREACHES
If we become aware of a security incident involving personal information, we will investigate and respond as appropriate.
Where applicable law requires notification to affected individuals, government authorities, or other parties, we will provide such notification in accordance with applicable legal requirements.
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## 18. YOUR PRIVACY RIGHTS
Depending on where you live and the privacy laws applicable to you, you may have certain rights concerning your personal information.
These may include the right to:
* Request information about personal data we collect;
* Request access to personal information;
* Request correction of inaccurate information;
* Request deletion of certain personal information;
* Obtain information about categories of third parties to whom information is disclosed;
* Opt out of certain forms of targeted advertising, sale, or sharing;
* Withdraw certain consents;
* Appeal certain decisions regarding privacy requests where required by law;
* Exercise privacy rights without unlawful discrimination.
These rights are not absolute and may be subject to exceptions under applicable law.
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## 19. CALIFORNIA PRIVACY RIGHTS
If you are a California resident and the California Consumer Privacy Act (“CCPA”), as amended, applies to our processing of your personal information, you may have additional rights.
Depending on applicable law and circumstances, these may include:
### Right to Know
You may have the right to request information about categories or specific pieces of personal information collected about you and information regarding how that data has been collected, used, or disclosed.
### Right to Delete
You may have the right to request deletion of personal information collected from you, subject to applicable exceptions.
### Right to Correct
You may have the right to request correction of inaccurate personal information.
### Right to Opt Out of Sale or Sharing
If our activities constitute the “sale” or “sharing” of personal information as those terms are defined by applicable California law, you may have the right to opt out.
### Right to Limit Certain Uses of Sensitive Personal Information
Where applicable, California residents may have the right to limit certain uses or disclosures of sensitive personal information.
### Right to Non-Discrimination
We will not unlawfully discriminate against you because you exercise an applicable privacy right.
The availability and scope of these rights depend on whether Mercado E-commerce and the particular processing activity are subject to the applicable provisions of California law.
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## 20. OPT-OUT PREFERENCE SIGNALS
Where required by applicable law and technically applicable to our websites, we will process legally recognized browser-based opt-out preference signals in accordance with applicable requirements.
Such signals may communicate a consumer's preference regarding certain sales, sharing, or targeted advertising activities.
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## 21. SENSITIVE PERSONAL INFORMATION
We do not intentionally request sensitive personal information unless reasonably necessary for a specific legitimate purpose.
Please do not voluntarily provide highly sensitive information through ordinary website forms, emails, or customer support channels unless necessary for the service being requested.
Where we process information legally classified as sensitive personal information, we will do so in accordance with applicable law.
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## 22. CHILDREN'S PRIVACY
Our products and services are generally intended for adults and are not directed to children under the age of 13.
We do not knowingly collect personal information online from children under 13 in circumstances requiring parental consent under applicable U.S. law.
If we learn that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete or otherwise appropriately address that information.
Parents or legal guardians who believe a child has provided personal information to us may contact us through our official support channels.
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## 23. DO NOT TRACK
Some browsers provide “Do Not Track” signals.
Because standards and legal requirements regarding these signals may vary, our websites may not respond to every traditional “Do Not Track” signal.
Where applicable law requires recognition of a specific opt-out preference signal, we will handle supported signals in accordance with applicable requirements.
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## 24. AUTOMATED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE
Certain services may use automated technologies or artificial intelligence to provide functionality, generate content, improve services, assist customer interactions, analyze information, or support business operations.
Where personal information is processed through these technologies, we will handle such information in accordance with this Privacy Policy and applicable law.
Where applicable law provides specific rights regarding automated processing or automated decision-making technologies, eligible users may exercise those rights as provided by law.
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## 25. BUSINESS TRANSFERS
If Mercado E-commerce is involved in a merger, acquisition, restructuring, financing, sale of assets, corporate reorganization, or similar business transaction, personal information may be transferred as part of that transaction where permitted by applicable law.
Any recipient will be subject to applicable privacy obligations concerning the information transferred.
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## 26. LEGAL DISCLOSURES
We may disclose personal information when we reasonably believe disclosure is necessary to:
* Comply with applicable law;
* Respond to lawful government requests;
* Comply with subpoenas, court orders, or legal proceedings;
* Investigate fraud;
* Protect our legal rights;
* Protect customers or other individuals;
* Enforce our agreements;
* Protect the security of our services.
We will evaluate such requests in accordance with applicable law.
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## 27. HOW TO EXERCISE YOUR PRIVACY RIGHTS
If you wish to exercise an applicable privacy right, you may contact Mercado E-commerce through the official customer support or privacy contact channels provided on our website.
Your request should provide enough information for us to reasonably identify you and understand the request.
We may need to verify your identity before processing certain requests.
Verification requirements will depend on the nature and sensitivity of the information requested and applicable law.
Where permitted by law, an authorized agent may submit certain requests on your behalf. We may require appropriate proof of authorization.
We will respond within the period required by applicable law.
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## 28. MARKETING PREFERENCES
You may change certain marketing preferences at any time.
For email marketing, you may use the unsubscribe link provided in promotional messages.
For cookies or advertising technologies, you may use available cookie controls, browser settings, opt-out mechanisms, or legally recognized preference signals where applicable.
Please note that opting out of marketing does not necessarily prevent us from processing information necessary to fulfill purchases, provide customer service, prevent fraud, or comply with legal obligations.
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## 29. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in:
* Our business practices;
* Our products and services;
* Technologies we use;
* Privacy laws and regulations;
* Our service providers.
When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this document.
Where required by applicable law, we will provide additional notice or obtain consent before applying material changes to personal information previously collected.
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## 30. CONTACT US
If you have questions